Search Engine
Optimization is a process of choosing
the most appropriate targeted keyword
phrases related to your site and
ensuring this ranks your site highly in
search engines so when someone searches
for specific phrases it returns your
site on the first few pages of the
results of the search. It
basically involves fine tuning the
content of your site along with the HTML
and Meta tags and also involves
appropriate link building processes.
The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to crawl through its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders (crawl through website content) to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to use our SEO team to work with you on these issues. We will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, we will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.
Our SEO team works directly with our Web Designers to build an integrated plan right away so that all aspects of design are considered at the same time.
Thank you Joyce Jacobsen for defining and explaining SEO in a clear and concise manner.
